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, ,
Volume 12, Issue 8 (10-2013)
Abstract

Background and Objective: Shiraz is one of the key cities of Iran in terms of medical facilities with more than 34 specialty and sub- specialty hospitals like Namazi, Heart, Organ Transplant and Eye Hospital. These hospitals which are well-known in the region and around the world are doing treatment tourism in a limited scale. This paper aims to investigate the potentials of the city in terms of attracting medical tourists on the one hand and formulating a strategic plan for developing such forms of tourism on the other.
Materials and Methods: The method which is used in this cross-sectional research is strategic planning (SWOT). Exploring the rate and weight of the factors was done by the help of the medical tourism experts and use of the [Analytical Hierarchy Process (AHP)] software.
Results: The results demonstrated that the attraction of medical tourism in shiraz in the internal factor evaluation table was 2.53, while this number for the external factors in the external factor evaluation table reached to the 2.81.  
Conclusion: The research findings imply that the benefits and opportunities which exists for development of this activity is much more than internal weakness and external threats and so by these definitions the strategic planning (SO) is in the priority for the development of this section.
Key words: Medical Tourism, Strategic Planning, SWOT
Funding: The required fund was allocated by personal contributions.
Conflict of interest: None declared.
Ethical approval: None declared.
 
How to cite this article: Hajinejad A, Eslamfard F. Formulating Strategies for the Development of Treatment Tourism in Shiraz (Iran) Using a Strategic Planning Approach (SWOT). J Rafsanjan Univ Med Sci 2013; 12(8): 641-54. [Farsi]
 
Ahad Norouzzadeh,
Volume 22, Issue 8 (11-2023)
Abstract

Background and Objectives: Limitations of foreign exchange resources have caused the medical tourism industry to gain special importance. Based on this, the current research was conducted with the aim of designing and validating a model of medical tourism in two qualitative and quantitative stages.
Materials and Methods: This research is exploratory in terms of purpose and descriptive in terms of type. The contributors in the qualitative stage were 30 doctors in Ardabil Province in 2022, who were purposively selected by chain referral sampling; and in the second stage, based on the Morgan table, 201 employees working in the University of Medical Sciences were selected. In the qualitative phase, the data collection tool was a semi-structured interview that was conducted using Delphi method, and in the quantitative stage, the redesigned questionnaire resulting from the first stage and the structural equation modeling was used.
Results: Based on the findings, the following components were identified as the components effective on medical tourism: economic growth (β=0.433), entrepreneurial ecosystem (β=0.537), quality of laws (β=0.437), social networks (β=0.346), challenges (β=0.482), diversity of attractions and leisure opportunities (β=0.539), expert workforce (β=0.345), development of tourism policies (β=0.742), respect for opinions (β=0.339), sustainable income (β=0.407), Islamic medical services (β=0.369), effectiveness and efficiency (β=0.454), participation (β=0.608), common language (β=0.523), medical infrastructure (β=0.427), costs (β=0.384), natural capacities (β=0.375), and medical services tariff (β=0.517).
Conclusion: Developing tourism policies and having roadmap have significant contributions to the development of medical tourism. Increasing public participation, creating related jobs, introducing tourist attractions, economic liberalization, and improving political relations and visa regulations are effective cross-sectorial policies.
Key words: Tourism, Medical tourism, Delphi method

Funding: This study did not have any funds.
Conflict of interest: None declared.
Ethical approval: The Ethics Committee of Islamic Azad University, Ardabil Branch, approved the study (IR.IAU.ARDABIL.REC.1401.108).


How to cite this article: Norouzzadeh Ahad. Designing and Validating a Medical Tourism Model Among Doctors and Staff of Ardabil University of Medical Sciences in 2022: A Descriptive Study. J Rafsanjan Univ Med Sci 2023; 22 (8): 835-58. [Farsi]
 


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